The market for the conventional cylindrical toilet brush is so competitive that most of the profits have been squeezed out.   In response to this situation,  manufacturers have introduced various newly patented technologies,  such as disposable scrubber heads and flushable scrubber heads.   For various reasons,  these newer technologies have failed to catch on.   A  total paradigm shift is needed;   something that banishes the ugly plunger from the bathroom and maintains the presence of the cylindrical toilet cleaning brush,  which has proven itself over the years as the best all-around performer.  

Invisible Plunger is the answer

The sweet spot of any business endeavor is the elusive combination of high volume and high margin.   The primary way to create or prolong this sweet spot is through the acquisition of intellectual property,  such as Patents.   If you see yourself in the housewares business,  I invite you to punch your calculator for a few seconds to appreciate the  1,000,000,000+  bathrooms that would enjoy an Invisible Plunger.